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  1. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Email is a great way to segment your customers and market directly to their interests, but you must build the lists first. Narrative: Narrative is creating the story around your brand or product that will best...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation). In the second phase, they could start building a strong content generation strategy, add a blog, and write high...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks...

  4. SearchDay | 4 Ways That Facebook Can Make Big Money

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. The version is Clickable Pro 2.0 and includes: Emerging Google Ad Formats â”” including Image...

  5. SearchDay | Use Caution When Growing Your Site

    Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Just like dating, companies need to learn how to court their customers in social networks.

  6. SearchDay: Oil and Water? SEOs vs. Content Owners

    Avoiding Online Missteps with Generation Y and Millenniums BRAND EQUITY Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering.

  7. SearchDay: Link Building with Customers

    Avoiding Online Missteps with Generation Y and Millenniums BRAND EQUITY Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering.

  8. SearchDay: Social Media = Society's Watchdog

    Social Media = Society's Watchdog» BRAND EQUITY: Increasing brand value, customer trust, and profitsAre social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level?

  9. Pseudo-Transcript Of Google Earnings Call

    GR: Increase of cash primarily from equity offering that raised $4.3 billion JR: Moving into brand budgets with big Fortune 500 customers.big trend that effects Google and others. ES: We are "effectively connecting" with our users and customers.

  10. Search Engine Marketing Articles

    Build Brand Equity for Search ClickZ, Jan.http://www.clickz.com/search/results/article.php/3302981 Sadly, a survey find two-thirds of the 25 top online retailers have poor site search capabilities, meaning that potential customers might miss out on...