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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    When you analyze and understand what types of interactions and content that lead your users to convert, you can adjust your marketing strategies accordingly and win more customers. As digital marketers we’re far past the point of relying on our gut...

  2. How to Work When Nothing Seems to Work

    Flexibility is critical when it comes to serving challenging customers, although our first response to resistance is usually rigidity and pushback – it’s only human. Resistance to change can mean a lot of things in an online enterprise, because...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before they can get them to visit and earn their business. Brand marketers can leverage automation and process to...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as...

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  7. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Further, anecdotal evidence from UT San Diego indicates that Yelp has no preference or visible bias toward paying customers. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a...