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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. Could LinkedIn advertising be an answer for...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations...

  3. Introducing the Local Marketing Adoption Curve

    Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and engaging in the content and experiences they provide across the...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions...

  5. Mobile, the Ultimate Shopping Assistant, Says Google

    Customers, too, are already thinking about what they’re going to buy their loved ones and they’re turning to online retail stores to do so. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green...

  6. 3 Must-Know Findings About Cross-Channel Attribution

    Marketers Are Leveraging More and More Channels, Predominantly Digital, to Reach Customers. Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that enable more sophisticated multi-touch...

  7. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  8. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  9. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    When you analyze and understand what types of interactions and content that lead your users to convert, you can adjust your marketing strategies accordingly and win more customers. As digital marketers we’re far past the point of relying on our gut...

  10. How to Work When Nothing Seems to Work

    Flexibility is critical when it comes to serving challenging customers, although our first response to resistance is usually rigidity and pushback – it’s only human. Resistance to change can mean a lot of things in an online enterprise, because...

  11. Centralizing Location Data: 3 Steps to Local SEO Success

    Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before they can get them to visit and earn their business. Brand marketers can leverage automation and process to...

  12. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...