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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    While much of the ground work has been laid for perfecting paid search and how well it works for retailers' customer acquisition goals, the fact of the matter is that retailers still have plenty of opportunities to learn more about their customers...

  2. How to Optimize Your Content Strategy With Social Listening

    If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. With several successful social networks, accompanied by the continuously broadening user base...

  3. Marin Adds Google Shopping Campaign Management

    We expect the integration to provide further efficiencies and improve the retail experience for our customers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  5. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    It's 2014: Optimize For Your Customers Here's a scenario for you. You're watching television and see the most hilarious commercial about a singing cat (or something else ridiculously adorable), and of course you must see more videos of singing cats.

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions. Here are some examples of great content that would educate your customers.