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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Early last year, over on Twitter, McDonalds decided to use the hashtag #McDStories to get customers to share their stories of McDonalds. While inside McDonalds corporate HQ the concept of getting customers to share their stories may have resulted...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Organic search is widely recognized as one of the most effective methods to leverage data to reach new customers. Understanding what your customers are seeking, how they are looking for it, talking about it, scoring it, comparing it and sharing it...

  3. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For example, you may find a customers search term is a close variant (misspelling) of your exact match keyword. Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online...

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can also track changes in your customers over time. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen...

  8. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Customers looking to complete a purchase would have the option to login to through the merchant site or with Login with Amazon, which would look something like this: For merchants, this means Login with Amazon could be their foot in the door to...

  9. Retail Paid Search Competition Heats Up with New Entrants

    There are many barriers to entry in retailing, including the cost of inventory and the need to deliver real innovation compared to other sources of supply in order to win and retain customers. With all that money being spent by retail advertisers...