Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
A great example of a company giving their customers a voice and making them feel heard is from Starbucks. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large number of...
Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
In that case, follow your customers' lead. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. Recent information from the Financial Times and The Guardian showing how...
Ecommerce and multi-channel funnel data comes from more than 36,000 Analytics customers across 11 industries in 7 countries. How long it takes for customers to make a purchase online (in terms of visits and days)
It is important for any brand or business to embrace the imperative to meet their customers wherever they are with meaningful engagement. You may not have millions to invest, but there are plenty of customer relationship management tools available...
Language is one of the biggest barriers that companies have to face when dealing with international customers/clients. You can be in one place despite the fact that your customers/clients or partners are in another.
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. Competing with the big names, giant retailers, and pop up chains...
Provide value to your customers. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social:
I know a little about my customers I know everything about my customers I know a moderate amount about my customers Certain employees have a knack for remembering what their customers like and want to make them feel welcome and special.
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from...
Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. TV Everywhere has grown tremendously, wherein media providers are asking their customers to provide a secure login to...
As noted with the Home Depot example, key engagement options exist such as an "add to cart" action button, search for intent refinement or modification, other options to dig into additional information and links to similar products that other...
You need to let your customers navigate your web pages and conversion funnels, and pay close attention to both their mouse movements and the specific language they use to describe their behavior. Online commerce continues to growth in the double...
You don't turn off customers with a bad mobile site and lose them to a competitor. Getting the mobile experience wrong can be deadly to your bottom line. These tips, tools, and code tricks to enhance the mobile user experience and drive more...
Tourism Australia has shown us the importance of testing constantly to find what works best for your niche, your business, and your customers. That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s...
Having a customer service call line won’t stop customers from asking questions (and expecting answers) via social media. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi...
According to Microsoft, nine out of 10 people disapprove of this, and Microsoft suggests that these people should move to Windows Phone because their store "doesn't share our customers' personal information with third-party app makers.
How to Use Google+ Local to Get New Customers Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers.
