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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Further, anecdotal evidence from UT San Diego indicates that Yelp has no preference or visible bias toward paying customers. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading negative sentiment that is like poison to a brand’s reputation. Clearme sends out swag packages thanking its loyal...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? It's no secret that there have been a lot of changes in the SEO industry over the last couple years that...

  7. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Do this and risk turning off users, and potential customers, completely. You tell yourself, "Labor Day…Labor Day," then you will...