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  1. Your Guide to Structured Snippets for SEO

    As explained by Google, there are three steps to creating rich snippets that provide valuable information to your customers. Rich snippets, the informational text lines that appear beneath the heading of every search result, recently underwent an...

  2. The Rise of the User Experience Marketer

    Both marketers and UX professionals have an interest in creating a user-friendly interface so that customers achieve the business’ end goal. Once we do that, through understanding their feelings and behavior, we will turn window shoppers into...

  3. Search Top Priority Among SMBs [Study]

    I believe this represents a change in the "contract" between SMBs and their customers, to a relationship that is more involved, regular, and intimate. These businesses are known as SMB Plus Spenders and invest approximately $25,000 to $79,000...

  4. Bloomberg and UBS clash over Sef aggregation

    UBS's Neo, meanwhile, offers an introducing broker or aggregation service - customers can execute trades on any of the platforms to which it is connected without having to go through the rigmarole of setting up a direct connection or, in Bloomberg...

  5. Buy side attacks Isda early termination protocol

    We have serious concerns about banking regulators' efforts to suspend rights that protect customers during US bankruptcy proceedings," said Stuart Kaswell, general counsel at the Managed Funds Association (MFA), which represents US hedge funds.

  6. Looking back: El Niño boosts weather derivatives

    One swap was conducted recently between Houston-based energy company Enron and Pittsburgh-based WeatherWise USA, which since last year has provided services to reduce weather-related financial risk to residential and business customers.

  7. Smart beta indexes gain currency with Asian investors

    Australia is an interesting market for Barclays' merger arbitrage strategy as the pensions regulator has published guidelines asking institutional clients to disclose how much they are paying in fees to hedge funds and how much they allocate to...

  8. How Can SEOs Sell "Shiny, Sexy" Search?

    Data showed that customers were searching for phones in colors other than black, white, and gray. Many brands still fail to understand the importance of search, according to an ad:tech New York panel discussion focused on SEO.

  9. Google Maps Adds New Features and Brighter Colors

    In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of features. Over the next few days, users will see a change...

  10. US energy firms welcome CFTC tweaks to Dodd-Frank rules

    We're very pleased that the commission has decided to address the concerns of agricultural and energy end-users and the exchanges and their customers. Proposal on ‘seventh prong’ seen as positive step by industry