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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For example, you may find a customers search term is a close variant (misspelling) of your exact match keyword. Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can also track changes in your customers over time. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen...

  6. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Customers looking to complete a purchase would have the option to login to through the merchant site or with Login with Amazon, which would look something like this: For merchants, this means Login with Amazon could be their foot in the door to...

  7. Retail Paid Search Competition Heats Up with New Entrants

    There are many barriers to entry in retailing, including the cost of inventory and the need to deliver real innovation compared to other sources of supply in order to win and retain customers. With all that money being spent by retail advertisers...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Unlike historic marketplaces like Rome and Main Street, where customers have historically traveled to a static marketplace, today's customer is more transient than ever, forcing brands to meet customers wherever they are.

  9. How to Dominate the Entire First Page of Google

    Taking advantage of the above tactics will help you engage more customers, convert more customers, and build your online reputation. Owning brand conversation in the digital landscape is critical to converting customers from all marketing channels.

  10. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.