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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) Customer Retention American Customer Satisfaction Index (ACSI) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X...

  2. Using Web Analytics for PPC Optimization: Advanced Techniques

    Remember, companies pay big bucks for “voice of customersurveys to learn what their customers think and want. In addition to adding negative keywords for products you don’t sell, site search is also a goldmine of customer research data.

  3. How to Use QR Codes for Better Conversion Rates

    Business goal: Capture customer feedback Conversion challenge: Increase # of completed surveys Industry: Retail, hospitality, food, recreation, entertainment Feedback Surveys on Sales Receipts From building loyalty and generating sales to capturing...