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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Don’t be afraid to ask people questions through on-page surveys — you’d be surprised by what you learn from you users! Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  3. Google Penguin Got You Down? Work on Customer Service

    Recent surveys (here, here, and here) outline what customers feel are the most important attributes in service, which can serve as a guide for small business: Diagnosing Customer Service Problems Eighty-six percent of consumers have ended a...

  4. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Polls and Surveys Communicating with a customer who is "at risk" should be different than with one who is a raving fan. Here are six mobile tactics to help you stay connected with your customers to generate and maintain customer love.

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) Customer Retention American Customer Satisfaction Index (ACSI) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X...

  6. Using Web Analytics for PPC Optimization: Advanced Techniques

    Remember, companies pay big bucks for “voice of customersurveys to learn what their customers think and want. In addition to adding negative keywords for products you don’t sell, site search is also a goldmine of customer research data.