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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations and encourage customer loyalty, but after taking a look at the findings from the survey we were most surprised that consumers benefit as...

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. The survey offers many other interesting insights into how...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    In a season of giving, write a blog post, conduct a webinar, share some survey results, or take an SEO newbie under your wing to share the wealth of knowledge! Understanding the customer's journey. As 2013 shutters its doors and 2014 beckons, it's...

  5. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Instead, we need to invest time into developing customer personas and creating stories...

  6. Google Penguin Got You Down? Work on Customer Service

    Companies with good reputations: While ranked lowest on this survey, the issue of reputation highlights how SEO, social media, and customer service intersect. Diagnosing Customer Service Problems Eighty-six percent of consumers have ended a...

  7. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    A Google consumer survey showed that 49 percent of shoppers say they know when they'll do their holiday shopping. Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store(s...

  8. How to Build Your First Content Marketing Strategy

    Set up a customer service survey, or email customers to ask for their feedback on a recent purchase. A quick survey should do the trick. What is Your Customer Avatar? Once you've identified your customer avatar, it becomes easier to focus your...

  9. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising...

  10. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins offered these typical reasons companies have an email program in place from a 2012 survey from BtoB: Jenkins showed the results of a survey from BlueHornet where a staggering 80% of people delete emails that don't look good on their device!