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  1. How to Solicit Feedback from Prospects and Customers

    For example, every couple of months some company or other offers me a $25 Amazon.com gift card to take a customer satisfaction survey. Lots of survey tools that interact with website visitors, chat boxes, help desks, click-to-call features can...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A customer survey can be a source of rich content. But to gather the sort of material you need, every customer survey should include these three often-overlooked questions. This is an opportunity for you to talk about how you can use a survey to...

  5. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    According to the 2014 Mobile Behavior Report by ExactTarget, 91 percent of survey respondents said having access to content anyway they wanted it was somewhat or very important to them, and 83 percent said having a seamless experience across all...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The male client service rep with the lowest score still did better on the survey than...

  7. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers...

  8. Google Reveals What New & Expectant Parents Search For

    Indeed, our survey showed that youth plus parenthood is a digital double whammy: Young parents (ages 18–34) search 54 percent more than older parents. According to a survey conducted through Google Consumer Surveys in April, new and expecting...

  9. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Survey results and ratings Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

  10. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. Go straight to the source and talk to your customer service team and your customers...

  11. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it...

  12. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations and encourage customer loyalty, but after taking a look at the findings from the survey we were most surprised that consumers benefit as...