Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. Leverage audience market data, survey results, and need states to create personas and user stories.
In survey after survey, smartphone users want to know if a close physical location is open. If you don't have enough data to base your strategy off current customer behavior, recent studies give general guidelines on customer needs and behavior...
Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...
The Survey Might be Asking the Wrong Question If we can agree that users don't always report honestly, it's safe to assume that the order your department appears in the survey might significantly impact the results.
In the survey mentioned earlier, users showed that they want to use social for, well, socializing, while turning to search universally across all information retrieval scenarios: Jay Taylor wrote an article on Search Engine Watch last month titled...
A recent survey reported by WhatUsersDo reveals: percent of brand owners rate their website as average or below average. It's also helpful to share these KPIs across all business channels within a company from SEO to PR to HR to customer service.
Add a User Survey to Your Site Enable Customer Reviews The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. This is a net positive since most content on the web...
Implement a survey: There are several ways to incorporate surveys to get answers from customers and site visitors. You could use an exit survey on your landing pages, leveraging a tool such as 4Q from iPerceptions, which is free and super simple to...
Survey Feedback Score Customer Retention American Customer Satisfaction Index (ACSI) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent...
Odden also cited another Econsultancy/Outbrain Content Marketing Survey Report, in which 90 percent of respondents said this discipline will become more important over the next 12 months. Frontline staff: Utilize your human capital and assets to...
Suggest you’d like to interview some of these loyal customers or even conduct a customer survey. You’d expect a company like GetSatisfaction.com to have a passion for customer service and they certainly showed it last Valentine’s Day with their...
The [BDO] survey revealed that the vast majority of people are already swimming in data, with a majority saying they find it a challenge to integrate and manage all of their data, and almost half describing it as "very challenging.
Plan to spend about 30 to 60 minutes interviewing these participants not only to gather more information about their survey but to also ask additional questions that will give you a better sense of their wants and needs.
The longer the survey the more drop out you will have. An A/B badass knows that one of his first jobs is to sit down with the client and the ideal customer and listen to what they have to say. It’s more important to base price on what your customer...
A survey by mobile and web performance management firm Keynote Systems Inc.found that 64 percent of smartphone users in the U.S.wanted a site to load within four seconds, with 16 percent of respondents saying they would not return or wait for a...
Social Media Examiner brought us more interesting research earlier this year, by way of a survey of 2,000 marketers on how and why they use social media. The big winners were chief marketing officers who used technology to deliver customer...
In 2012 an Outbrain and Econsultancy survey found that 90 percent of companies agreed that content marketing would become more important over the next 12 months. Take social media as an example, loyalty and advocacy from one customer (sharing and...
And look to slice and dice survey data in different ways to discover new insights you hadn’t realized were there. What follows will be real examples of the content that can be created and a summary of 18 different types of content that can be...
So we sent out a customer survey: it confirmed 70 percent of his customers were women and told us why. You Get One Shot at a Customer Survey An in-depth market survey on behalf of your client can be a rich source of original material that brings...
A recent survey showed 66 percent of those surveyed made a purchase based on getting a promotional email. Lastly, you can request reviews for local directories much more easily when you maintain a list of customer email addresses.
