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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? What are all the different ways we can interact with [VENDOR NAME]'s support team? Not all of the questions below might be applicable to your business, but...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Mobile Pages With Bad Customer Engagement Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  4. Combining Social & Content to Earn Visibility & Earn $$$

    Customer retention: Because it's cheaper to keep a customer than find a new one Customer service: Answering questions, helping existing customers Barone began by talking about how content powers the customer lifecycle, and is the best way for you...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Utility makes quality the focus and makes sure that content is functional and useful to the customer. Support thought leadership. Support content and social marketing. Right? Well, maybe, if you know how to get the right kinds of attention from...

  6. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketers will also need to be able to tie things like customer retention and customer service to their efforts. Originally, companies like Facebook and Twitter poured resources into new features and having enough servers to support their user base.

  7. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    In its complaint, Hadeed alleged that it tried to match the negative reviews with its customer database but could find no record that the negative reviewers were actually Hadeed customers. It said that litigation is not a viable alternative to...

  8. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. Additional improvements: German language support and several technical platform performance...

  9. 5 Social Media Advertising Trends to Watch for in 2014

    While the devices are different, the end customer will still be drawn to (good) video advertising. Moving into 2014, this race to create new social media networks and advertising platforms to support them will create an interesting dilemma for...