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  1. Marin Adds Google Shopping Campaign Management

    Those who have already tested the functionality say Marin has improved the customer experience. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week.

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Most businesses have some negative reviews, especially for customer service. For example, there are forums and support pages for people with specific diseases. Version 5.0 of the handbook is dated March 2014, and contains updated information about...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? What are all the different ways we can interact with [VENDOR NAME]'s support team? Not all of the questions below might be applicable to your business, but...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Mobile Pages With Bad Customer Engagement Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability...

  6. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  7. Combining Social & Content to Earn Visibility & Earn $$$

    Customer retention: Because it's cheaper to keep a customer than find a new one Customer service: Answering questions, helping existing customers Barone began by talking about how content powers the customer lifecycle, and is the best way for you...

  8. Influence the Influencers: The Magic of Co-Created Social Content

    Utility makes quality the focus and makes sure that content is functional and useful to the customer. Support thought leadership. Support content and social marketing. Right? Well, maybe, if you know how to get the right kinds of attention from...

  9. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketers will also need to be able to tie things like customer retention and customer service to their efforts. Originally, companies like Facebook and Twitter poured resources into new features and having enough servers to support their user base.