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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Define your target market or ideal customer and focus 100 percent on them. Make sure the business has enough recurring revenue to support the salary you offer the first few...

  2. SEO Is No One-Trick Pony

    At the end of the day, if I’m the customer, I want money. In a perfect world, you have enough money (and time) to support both SEO and PPC efforts. As you might imagine, there was a lot of stuff to talk about.

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  4. Google AdWords Conversion Values Add Multiple Currency Support

    In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the payment into pounds in order to reconcile additional currencies into...

  5. Marin Adds Google Shopping Campaign Management

    Those who have already tested the functionality say Marin has improved the customer experience. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week.

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? What are all the different ways we can interact with [VENDOR NAME]'s support team? Not all of the questions below might be applicable to your business, but...

  8. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Mobile Pages With Bad Customer Engagement Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability...

  9. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  10. Combining Social & Content to Earn Visibility & Earn $$$

    Customer retention: Because it's cheaper to keep a customer than find a new one Customer service: Answering questions, helping existing customers Barone began by talking about how content powers the customer lifecycle, and is the best way for you...

  11. Influence the Influencers: The Magic of Co-Created Social Content

    Utility makes quality the focus and makes sure that content is functional and useful to the customer. Support thought leadership. Support content and social marketing. Right? Well, maybe, if you know how to get the right kinds of attention from...