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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Connect social media data, transaction data and other information to paint a more vivid picture...

  6. Why Social Media Listening is Important for Brands

    These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. The brand is not longer the marketer, but the customer is.

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Offering a commerce transaction on a social platforms may have an appropriate time and place. As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook.

  8. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...

  9. Search Marketing Integration Starts With Your Sales Team

    You could ask them to join individual associations – the local chamber of commerce for example. They’ll be able to identify common customer questions, reservations and the most effective selling points of your product or service.