After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
A retailer that populates a page with a bunch of large dresses with a $500 price tag will probably aggravate and lose a customer on the spot. Also, it’s important to factor in any information available on that customer if possible.
Jay Taylor wrote an article on Search Engine Watch last month titled "5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition". He made a number of good points about re-positioning social when it comes to customer acquisition.
You can also use Foursquare as an incentive to first-time visitors (e.g.give something away for free with a customer’s first check-in). Use a tool like Fliptop to match your pre-existing email database to your customer’s social media profiles.
It's interesting to think about Forrester's example above in which a quality offline customer experience can tie into signals for measurement of “quality” for SEO. I could write an entire column about this topic alone, but get acquainted with what...
Your brand’s website and online presence needs to align around targeted customer intent(s) not traditional keywords focused optimization. Back when search engines were young and users less savvy, Google introduced keywords as the search methodology.
In addition to adding negative keywords for products you don’t sell, site search is also a goldmine of customer research data. Site search is like a window into the psyche of your customer. Remember, companies pay big bucks for “voice of customer...
The program is designed to instill customer trust and confidence when buying on Google Shopping, and requires merchants to share shipping, customer service, and fulfillment information with Google. How Google Shopping determines product ranking...
Shopzilla (CPC) – Price comparison shopping site helps connect shoppers with unique retailers, sales, and customer feedback to help them make important buying decisions. These are the 10 best comparison shopping engines, based on traffic, revenue...
SEO 101 for Non-Profit Marketers, led by Director of Customer Search Strategies and the Conductor Foundation Brian McDowell, runs from 2 to 4 p.m. Besmertnik tells Search Engine Watch, “The practice of SEO is moving beyond just having individual...
It makes sense to nurture various streams of revenue to be prepared for the day that you lose a customer. In business, nobody typically wants to rely on one customer for the majority of their revenue.
It’s easy for online marketers to become distracted by the search engines and forget the real reason they’re doing SEO in the first place: the customer. Understand Your Audience's Pain Point(s) that’s well optimized for the search engines, but also...
After all, search marketing is about more than just marketing - making your site visible via search engines is good customer service. Seller ratings also speaks to the growing year-end demand for customer service solutions tied to people’s gift...
Anchor text such as "Privacy Policy", "Customer service", "My Account" and "Order Tracking" suggests that much of the anchor text is being internally generated as other websites are unlikely to link to a site using these terms.
Facebook and Twitter are yet to prove themselves as a direct advertising media, but as a part of the customer engagement and the full cycle of marketing they are a formidable part any companies marketing strategy.
This provides strategic guidance in marketing communications, media strategy, customer service, product development.the list goes on and on. These too are indexed by search engines (for the most part), and further fill out the online word of mouth...
These four stages of social customer engagement will give you a general overview or framework for where your company is today, and where it needs to go, when it comes to social CRM. Understanding Your Social Customer Engagement Scenario by Jacob...
Small businesses also stand to win as it means that they really will be able to create online and in-store customer engagements via Twitter. It's also good news for Localeze customers as it means not only are they maintaining the integrity of their...
The initial structure and setup of your Google AdWords account will go a long way in helping you achieve your paid search goals -- whether it's new customer acquisition, lead generation, efficient e-commerce sales, or branding and awareness.
Nowadays, with all the many challenges and opportunities available to someone looking for a strong online marketing campaign, a serious consultant needs to create a specific strategy for each single client, assessing weaknesses and strengths and...
