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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Connect social media data, transaction data and other information to paint a more vivid picture...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Offering a commerce transaction on a social platforms may have an appropriate time and place. As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook.

  4. Nomenclature: The Industry Case For and Against SEO

    The foray into marketing was a natural one over a period of many years of experience and education, but it wasn’t until I took my job online, learned HTML, studied e-commerce and came out of my hermit hole to join the community that I even...

  5. How to Use QR Codes for Better Conversion Rates

    Havas Media Social 2011 Social Commerce Survey Note: For the clothing industry this will require smart e-commerce planning for discontinued items. From building loyalty and generating sales to capturing customer feedback and boosting local SEO...

  6. Top Level Trends of SEM Worldwide in 2010 and 2011

    There is real opportunity in e-commerce; since 2007 the growth of online shopping has nearly doubled and is estimated to have reached close to $6 billion in 2010. Facebook and Twitter are yet to prove themselves as a direct advertising media, but...

  7. SES New York is a Search Expo as well as an SEM Conference

    Used daily by over 1500 companies worldwide, the Emailvision flagship product, Campaign Commander, is the benchmark tool for e-commerce and publishing. With integration with industry-leading partners like Google Checkout, Paypal, Amazon.com...