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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee We partnered and started offering search marketing services while developing software to track...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...

  4. 4 Critical Elements of a Successful Content Marketing Team

    The Customer Gurus These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. But your content marketing team must understand your market, your business, your...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  6. Enterprise SEO Update: Rosetta, Covario, Optify & More

    This gave us a strong foundation to open an office, and today we have an office with sales, customer success and marketing up and running in London to support the European search market. On June 26th, Brian McDowell, Director of Customer Search...