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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...

  2. 4 Critical Elements of a Successful Content Marketing Team

    The Customer Gurus These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. But your content marketing team must understand your market, your business, your...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  4. Enterprise SEO Update: Rosetta, Covario, Optify & More

    This gave us a strong foundation to open an office, and today we have an office with sales, customer success and marketing up and running in London to support the European search market. On June 26th, Brian McDowell, Director of Customer Search...

  5. SEMPO Tells Government: Don't Censor Search Engines

    Clearly, government intervention is not the solution to either the customer's or the company's problem; the free market is. Free-market innovation in the Search industry is a key element in ensuring that the Internet continues to serve humanity's...

  6. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    If multiple solutions are appropriate, try list solutions-specific web pages by order of customer priority. Market research and survey information Even though industry specific keyword variations (Example: KEYWORD for "financial services") often...

  7. Smarter Marketing and the Weak Link In Its Success

    The majority of advertisers understand that keyword research for search campaigns, analysis of web logs, and use of social media monitoring products is a great way to infuse content that will reflect the terminology and articulation of consumer...