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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    People would like to see more video content about electronics (57 percent), restaurants (39 percent), travel (34 percent), and exercise/fitness (33 percent). More than half of respondents (57 percent) wanted more videos for electronics, 39 percent...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. While a robust call center maybe a prerequisite...

  3. Small Business Social Media: 3 Tips to Get Started

    This is important in any employee, but in someone who is an online customer service representative, being able to say "I'm sorry, that shouldn't have happened.is a huge asset. A company can trash their online reputation in a social network if...

  4. Top 5 Trends for Search & Social Media Marketing in 2012

    Customer interactions and purchases, in specific marketplaces such as travel, shopping, and dining, will occur with increasing frequency on mobile devices. In 2012, companies will need to proactively scale their marketing efforts by creating and...

  5. Social Media Madness - The Final Four

    Business Use: Most applicable for travel and offline language learning tools. Business Use: Companies need to leverage their customer base enthusiasm for their product and showcase these videos on YouTube.

  6. Buzz Monitoring = Brand Development

    Work in a competitive industry with lots of consumer reviews, like travel? Look at this as an opportunity to resolve a customer problem and develop a better brand image. This added bit of attention can go a long way to developing a stronger...

  7. Universal Thoughts on Local Search

    So for example, let's say you really love Starbucks but your job includes a great deal of travel. Instant customer satisfaction means that local is now big business. You may not see click-throughs to your site increase, but if you provide a user...

  8. Search Engines are Preferred Method for Researching Products and Services

    And if you've been tempted to abandon organic based on the "SEO is dead" debate, you may want to think again: go online to find information on brands, especially for travel, leisure, and recreation say online reviews had at least some level of...

  9. Microsoft Launches Live Search Cashback and Live Search Farecast

    Microsoft will explore the possibility of also incorporating an ad-funded rebate option for travel services in the future In addition, Microsoft also announced a new Live Search travel destination, Live Search Farecast, making it easy for searchers...