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  1. Writing Your Way to the Top of Search and Social Results

    Take Starbucks as an example - you might be writing for Sally Sales Executive who is a frequent coffee customer looking for reliable Wi-Fi and a temporary desk with a latte on the side. Hmmm…makes sense now that newswire services such as PRNewswire...

  2. Can Groupon Break Into the Search Market?

    Users can also request deals on pages, giving Groupon enough customer feedback to know which businesses to prioritize working with. Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Define your target market or ideal customer and focus 100 percent on them. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually...

  4. Deal With the Big Rocks First

    This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price. If your site explicitly states a set of common customer problems that lead to product/solution...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    The content on your website educates your customer on what they're interested in right now. This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and...

  7. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  8. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them reason to refer to competing sources. The purchase intent of tablet users also differs from smartphone users...