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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Define your target market or ideal customer and focus 100 percent on them. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually...

  2. Deal With the Big Rocks First

    This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price. If your site explicitly states a set of common customer problems that lead to product/solution...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    The content on your website educates your customer on what they're interested in right now. This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  6. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them reason to refer to competing sources. The purchase intent of tablet users also differs from smartphone users...

  7. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Barone began by talking about how content powers the customer lifecycle, and is the best way for you to engage with your consumers regardless of which stage of the lifecycle they're...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...