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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    The content on your website educates your customer on what they're interested in right now. This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them reason to refer to competing sources. The purchase intent of tablet users also differs from smartphone users...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Barone began by talking about how content powers the customer lifecycle, and is the best way for you to engage with your consumers regardless of which stage of the lifecycle they're...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    This ensures the customer only sees an offer that moves him/her to the next stage in the purchase funnel. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services.