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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them reason to refer to competing sources. The purchase intent of tablet users also differs from smartphone users...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Barone began by talking about how content powers the customer lifecycle, and is the best way for you to engage with your consumers regardless of which stage of the lifecycle they're...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    This ensures the customer only sees an offer that moves him/her to the next stage in the purchase funnel. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations and encourage customer loyalty, but after taking a look at the findings from the survey we were most surprised that consumers benefit as...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask your most engaged customers what your brand could do to be even cooler in the customer forums. You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout...

  6. 4 Critical Elements of a Successful Content Marketing Team

    The Customer Gurus These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. What competitors they consider to be a real, viable alternative to your products...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  8. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Optimization and scaling of any CTC campaigns requires a clear...