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  1. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them reason to refer to competing sources. The purchase intent of tablet users also differs from smartphone users...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Barone began by talking about how content powers the customer lifecycle, and is the best way for you to engage with your consumers regardless of which stage of the lifecycle they're...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    This ensures the customer only sees an offer that moves him/her to the next stage in the purchase funnel. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services.

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations and encourage customer loyalty, but after taking a look at the findings from the survey we were most surprised that consumers benefit as...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask your most engaged customers what your brand could do to be even cooler in the customer forums. You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout...

  8. 4 Critical Elements of a Successful Content Marketing Team

    The Customer Gurus These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. What competitors they consider to be a real, viable alternative to your products...