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  1. 4 Critical Elements of a Successful Content Marketing Team

    These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. The Customer Gurus This means that the best SEO pro for your content strategy have a broader...

  2. Using the DMAIC Process for SEO Projects

    The data you collect has to be relevant to the problem statement from the define phase and what the customer will determine is critical to the quality of your product or service. Some businesses may have to provide more training to employees to use...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: User Experience/Web based customer service content/tools. SES Chicago 2013 offers a variety of conference passes and on-site training. The groups that will meetup at #SESCHI include: CIMA - Chicago Interactive Marketing Association, Chicago’s...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last click. Google Wants You to Understand the Full Customer Journey Google Tag Manager 'Premium Service Level Agreement...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, etc.it is easier for them to understand why...

  6. How to Avoid PR Disaster With a Social Media Policy

    One of the biggest hindrances happens when social media is treated as separate category without collaboration and interaction from marketing, public relations, and customer service. Consider delivering these resources to your employees as part of a...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Customer Retention American Customer Satisfaction Index (ACSI) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost...

  8. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Reading the reviews would give you a place to start improving sales through customer service training and better hiring. If you notice lots of angry customer reviews on Angie’s List, you might suspect that poor service is negatively affecting sales...

  9. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Brands are also finding out very quickly that simply cross-training existing customer service teams to act in social is not always the best solution. Customer Service More than 50 percent of Facebook users and 80 percent of Twitter users expect a...

  10. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Basically, an Avatar is a fictional person who represents a customer type, or niche, in your market. When we draw upon these wells in the service of our prospects, marketing can be a magical thing. He’s thinking of training for a 10K trail run in...

  11. Nomenclature: The Industry Case For and Against SEO

    By understanding those key customer behaviors, we can optimize and socialize content to attract, engage and inspire customers to take action: purchase, refer or share. I could do their job, and they could do mine, but we prefer to leverage each...

  12. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Rather than worry about rankings, businesses should look at streamlining every "touchpoint" with the customer, segmenting audiences and focus on generating active endorsements. We asked Sullivan how he felt they should be dealt with: "There are a...