There's no question that social has a place in the modern marketer's toolbox, both as a brand development and customer service listening platform. Jay Taylor wrote an article on Search Engine Watch last month titled "5 Reasons SMBs Should Focus on...
You can also use Foursquare as an incentive to first-time visitors (e.g.give something away for free with a customer’s first check-in). Use a tool like Fliptop to match your pre-existing email database to your customer’s social media profiles.
It's interesting to think about Forrester's example above in which a quality offline customer experience can tie into signals for measurement of “quality” for SEO. I could write an entire column about this topic alone, but get acquainted with what...
Your brand’s website and online presence needs to align around targeted customer intent(s) not traditional keywords focused optimization. Move offline with your research with informal meet-ups, focus groups, and peer groups and ask simple questions...
In addition to adding negative keywords for products you don’t sell, site search is also a goldmine of customer research data. Site search is like a window into the psyche of your customer. Remember, companies pay big bucks for “voice of customer...
The program is designed to instill customer trust and confidence when buying on Google Shopping, and requires merchants to share shipping, customer service, and fulfillment information with Google. How Google Shopping determines product ranking...
SEO 101 for Non-Profit Marketers, led by Director of Customer Search Strategies and the Conductor Foundation Brian McDowell, runs from 2 to 4 p.m. Last week at their C3 event, Conductor awarded a grant to advocacy and service organization Housing...
Understand Your Audience's Pain Point(s) that’s well optimized for the search engines, but also meets the needs of your target customer and provides calls-to-action that encourage users to further explore and engage with your product or service.
After all, search marketing is about more than just marketing - making your site visible via search engines is good customer service. Seller ratings also speaks to the growing year-end demand for customer service solutions tied to people’s gift...
Anchor text such as "Privacy Policy", "Customer service", "My Account" and "Order Tracking" suggests that much of the anchor text is being internally generated as other websites are unlikely to link to a site using these terms.
Facebook and Twitter are yet to prove themselves as a direct advertising media, but as a part of the customer engagement and the full cycle of marketing they are a formidable part any companies marketing strategy.
This provides strategic guidance in marketing communications, media strategy, customer service, product development.the list goes on and on. These too are indexed by search engines (for the most part), and further fill out the online word of mouth...
Small businesses also stand to win as it means that they really will be able to create online and in-store customer engagements via Twitter. It is not hard to imagine a situation in the near future where you can simply check in to Foursquare via...
Nowadays, with all the many challenges and opportunities available to someone looking for a strong online marketing campaign, a serious consultant needs to create a specific strategy for each single client, assessing weaknesses and strengths and...
Using Query String Parameters to Track Customer Information in Microsoft Advertising adCenter - adCenter Blog How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for...
Advertisers who practice good customer service are rewarded for doing so, and achieve better ROI on their digital marketing programs. Advertising spend on Facebook occupies a small share of what is being garnered by the search engines (eMarketer...
One of the pillars of good customer service is making the answers to consumers' question easy to find. With steady commitment to service at all points of the cycle, we put ourselves in a position to leverage consumers' energies in search, social...
Even if you aren't a spammer, be careful with the use of pop ups for survey results or live customer service on the home page of your site. The engine almost produces a "feeling" for the user that only English semantic-based search engines can...
Another feature I particularly liked is the inclusion of customer service phone numbers in the organic listings, which will be very useful to the average searcher. However, while Microsoft's search engines have historically delivered excellent ROI...
These factors include, but are not limited to, price, stock, shipping price, and customer service. So most of your customer service costs will go to tracking orders, support, and returns. Having seals or badges from shopping engines, such as...
