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  1. 4 Critical Elements of a Successful Content Marketing Team

    These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. The Customer Gurus But your content marketing team must understand your market, your business, your...

  2. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    For example, you might find that Twitter is a great place to tell your audience about new content you’ve published, while Facebook might be better for creating deeper relationships and performing traditional business tasks like customer service...

  3. Search Marketing Integration Starts With Your Sales Team

    They’ll be able to identify common customer questions, reservations and the most effective selling points of your product or service. Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  5. Enterprise SEO Update: Rosetta, Covario, Optify & More

    This gave us a strong foundation to open an office, and today we have an office with sales, customer success and marketing up and running in London to support the European search market. On June 26th, Brian McDowell, Director of Customer Search...

  6. SEMPO Tells Government: Don't Censor Search Engines

    Clearly, government intervention is not the solution to either the customer's or the company's problem; the free market is. Free-market innovation in the Search industry is a key element in ensuring that the Internet continues to serve humanity's...