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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) Customer Retention GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost...

  2. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. To improve your effectiveness, consider creating personas for each of your customer types, identify what...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Customer Service More than 50 percent of Facebook users and 80 percent of Twitter users expect a response to a customer service inquiry in a day or less (Source: Consumer Views of Live Help Online 2012, A Global Perspective, Oracle)

  4. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    Seller ratings also speaks to the growing year-end demand for customer service solutions tied to people’s gift purchases. After all, search marketing is about more than just marketing - making your site visible via search engines is good customer...

  5. Search, Social Media & the Offline Purchase

    This provides strategic guidance in marketing communications, media strategy, customer service, product development.the list goes on and on. Alternative keyword strategy: Target keywords that include the brand name tied to modifiers like ratings...

  6. The Decision-Making Funnel, Stage 3: Desire, Part 2

    Service plans and customer care levels They seek out objective data and reviews, as well as opinions of third-party experts and existing users of a particular product or service. Most comparison sites also cover the research and desire steps, and...

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  7. User Ratings and Reviews: Join the Conversation

    Customer service reps who answer the phones or greet the customers when they walk in. Having access to this customer satisfaction information is good, but marketers need to spread the word internally within their organizations.

  8. Highlights from the SEW Blog: March 17-21, 2008

    Marketers would be better off spending more time listening to their customers and potential customers, and less time spending hours upon hours figuring out their next award-winning -- but "no-customer-getting" -- 30-second spot.