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Customer Service Department

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. Search results beware and be aware, customer service is part two...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. Customer service Itemprop parameters also allow you to indicate: if a number is...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The purest source of this information is the department responsible for delivering that information (i.e.field representatives, product development, salespeople, customer service, etc. One of the most organic, powerful ways to make content more...

  5. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  6. Why Social Media Listening is Important for Brands

    Listening insights can have implications for multiple stakeholders, and each department within a company has unique needs and therefore distinct listening objectives. Customer service: The brand is not longer the marketer, but the customer is.

  7. Driving Consumer Insights With Mobile Analytics

    You'll often find internally that every single department has an idea of what the digital experience should be (i.e.the too-many-cooks-in-the-kitchen syndrome). AT thought leaders are looking at contextual targeting, and full customer management on...

  8. The Community Manager’s Conflict Playbook

    Cross reference Customer Y’s story with the customer service department to understand what went wrong (who was really at fault). Ask Customer Y to shoot you an email at your dedicated customer service address so you can follow up privately.