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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Customer retention: Because it's cheaper to keep a customer than find a new one Barone began by talking about how content powers the customer lifecycle, and is the best way for you...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted Tweet. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations and encourage customer loyalty, but after taking...