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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform?

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. When WordStream segmented the data to identify top customer service employees, it...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Go straight to the source and talk to your customer service team and your customers themselves! Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Customer retention: Because it's cheaper to keep a customer than find a new one Barone began by talking about how content powers the customer lifecycle, and is the best way for you...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted Tweet. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal...