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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Most businesses have some negative reviews, especially for customer service. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform?

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. When WordStream segmented the data to identify top customer service employees, it...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Go straight to the source and talk to your customer service team and your customers themselves! Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but...

  6. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Customer retention: Because it's cheaper to keep a customer than find a new one Barone began by talking about how content powers the customer lifecycle, and is the best way for you...