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  1. SEO Is No One-Trick Pony

    At the end of the day, if I’m the customer, I want money. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  4. Last-Minute SEO - Here Come the Holidays!

    It may lead to a return customer. If you cannot afford a CERTIFIED AdWords expert, then you can use this service. You tell yourself, "Labor Day…Labor Day," then you will kick it back into high gear! Surely you deserve that time - well, unless you...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    In the case of TD Canada Trust, focus on customer delight has earned the bank top honors in the Best Banking awards for Customer Service Excellence over the past nine consecutive years -- revealing a deliberate focus on building customer...