SEO News

Customer Segmentation

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Segmentation changed all that. This bodes well for segmentation and personalized content on your website. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This is a shame considering real-time analytics is eye candy while segmentation can be business-changing. Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, which will help you string...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, in the spirit of making data available to the entire organization, the new 'Audience Overview' user interface provides segmentation of data the way users want to see it and the ability to drill deeper into audience reports.

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    To that point, you have to think about your different audiences' needs, and use segmentation to reach them. Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer...

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Email is all about segmentation and personalized messaging. Matching the email to the context and stage of that customer in their buying process is crucial. It really is all about the right content to the right customer at the right time.

  6. Driving Consumer Insights With Mobile Analytics

    What's lacking in Flurry: the ability to do meaningful segmentation (e.g.meaningful meaning women, age 18-34). AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into...

  7. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Knowing the customer’s current location — not only by state, but at the county or city level — allows marketers to build segmentation strategies that can include real-time or forecasted weather, as well as proximity to a physical store or a...

  8. Focus on Who, What and How Before Crowdfunding Your Project

    Write down details about your audience and segmentation. Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet.

  9. Top 5 Micro-Conversions You Should Measure

    While segmentation is how you separate groups of visitors, how do you begin to segment? It's important to track downloads because they indicate interest from a potential future customer. If it's a demo, there's probably a likelihood that that would...