SEO News

Customer Segmentation

  1. 3 Ways Merchants Can Gain More Visibility on Google

    With Product Listing Ads, be sure to continuously test your product groups, and use Analytics data to drive all of your segmentation. Google Consumer Surveys allow website owners to poll their audience on Googleto gauge customer satisfaction.

  2. Searcher Personas: A Case for User-Centric SEO

    Meanwhile, user segmentation was introduced to Google Analytics, giving marketers the ability to perform cohort analysis. In the ideal world, we would be capable of understanding and being empathetic towards each and every potential customer.

  3. Google Analytics Revolutionizes Advanced Segments

    Therefore, in true marketing segmentation, you group various user groups together based on a common set of preferences and craft different messages to each segment. The Analytics team has announced new changes to the advanced segmentation features.

  4. How to Use the Google Analytics Frequency & Recency Report

    Other segmentation or reports you might want to consider analyzing this data against are: Applying various segments to this can help you dig down to find the types of customer you want more of, or those you need to see improvements from, once you...

  5. Understanding the Multi-Channel Shopper

    However, before you even begin to execute any strategy of customer segmentation, you have to understand the different profiles of multi-channel shoppers and consider the right tactics to monetize each profile.

  6. Driving Consumer Insights With Mobile Analytics

    What's lacking in Flurry: the ability to do meaningful segmentation (e.g.meaningful meaning women, age 18-34). AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into...

  7. New Technology Enables One-to-One Mobile Targeting

    Segmentation/Personas: When combing through your customer database or a recent purchased list there is an opportunity to segment users or even develop personas based on demographic data. The AdHaven platform uses household address (or more...

  8. Focus on Who, What and How Before Crowdfunding Your Project

    Write down details about your audience and segmentation. Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet.

  9. Top 5 Micro-Conversions You Should Measure

    While segmentation is how you separate groups of visitors, how do you begin to segment? It's important to track downloads because they indicate interest from a potential future customer. If it's a demo, there's probably a likelihood that that would...