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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Reality eventually hit, and most of them realized they needed to market their website in order to...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media...

  3. Last-Minute SEO - Here Come the Holidays!

    It may lead to a return customer. Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. You MUST protect your main domain as though you were...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Attribution is any method of understanding the customer touchpoints before making a purchase, and deciding which touchpoints were influential. You might be in a market where people decide very quickly and easily, or make impulse purchases.

  7. 4 Critical Elements of a Successful Content Marketing Team

    The Customer Gurus These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. But your content marketing team must understand your market, your business, your...