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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Attribution is any method of understanding the customer touchpoints before making a purchase, and deciding which touchpoints were influential. You might be in a market where people decide very quickly and easily, or make impulse purchases.

  5. 4 Critical Elements of a Successful Content Marketing Team

    The Customer Gurus These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. But your content marketing team must understand your market, your business, your...

  6. Searcher Personas: A Case for User-Centric SEO

    Keyword research is as important as ever, but we now start with searcher personas (which are very similar to user personas, marketing personas and customer personas). In the ideal world, we would be capable of understanding and being empathetic...

  7. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Tailored messaging is required to effectively serve each customer's specific need. It can be a customer searching for store directions, calling your business directly or visiting in person. Google interviewed hundreds of marketers to understand...