Kevin dove head first into Jeffrery Rohrs' "Sausage Manifesto" document, which added fuel to the click fraud fire. It's Time to See What's In the PPC Sausage - The first scoop from our recently appointed news editor, Kevin Newcomb!
Today's SearchDay, It's Time to See What's In the PPC Sausage, looks into Jeffrey Rohr's open letter to paid search networks about click fraud. UPDATE: John Slade from Yahoo has added his voice to the discussion in a comment on the Sausage...
In a "Jerry Maguire moment" during Search Engine Strategies Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues and president of Optiem, got up at 4 a.m.on Day 4 of the show to pen "The Sausage Manifesto...
In a "Jerry Maguire moment" during SES Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues, sat down at 4 a.m.on Day 4 of the show to pen "The Sausage Manifesto.