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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. This ensures the customer only sees an offer that moves him/her...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    We are living through a successful marketing revolution. You need a content-rich website responsive to customer needs, regardless of where or how people get there. Customer engagement comparisons – "Mad Men" vs.marketing today:

  4. How to Create ‘Passion Pieces’ That Inspire People to Link

    And now for something completely different – welcome to the craft beer revolution from BrewDog.com. You’d expect a company like GetSatisfaction.com to have a passion for customer service and they certainly showed it last Valentine’s Day with their...

  5. How to Use QR Codes for Better Conversion Rates

    However, the mobile revolution has equipped users to interact online from anywhere at anytime which presents an entirely new perspective on conversion opportunities. From building loyalty and generating sales to capturing customer feedback and...

  6. Effective Search Marketing Strategy Determines Fate of Organizations

    Before we attempt to address that, let's first revisit the Industrial Revolution, where machines over time were able to mass produce what humans had made by hand. The Wikipedia entry states, "Some twentieth century historians such as John Clapham...

  7. Social Media Madness - The Final Four

    Some argue Wikipedia started the open source and social sharing revolution. Business Use: Companies need to leverage their customer base enthusiasm for their product and showcase these videos on YouTube.