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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. While much of the ground work has been laid for perfecting paid...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Most businesses have some negative reviews, especially for customer service. Google's Rating Guidelines Adds Page Quality to Human Reviews (2012) When weighing expertise and reputation together, the handbook gives guidelines that clarify where less...

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them reason to refer to competing sources. Before making the purchase, the user probably researches different...

  4. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted Tweet. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal...

  6. The Smart Way to Optimize Your Amazon Sales Strategy

    Too many negative seller reviews can even have your account suspended, so be careful to always put the customer first, just as Amazon does. Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Treat customers like royalty: Deliver amazing customer service. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated reviews on Amazon and YouTube (70...

  9. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Customer reviews and product ratings: Forty-eight percent of online shoppers were influenced by online reviews and ratings, which was a 45 percent increase over 2012. For in-store shoppers, 37 percent were influenced by reviews and ratings while an...