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Customer Retention

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    In this way, by writing great content you give yourself a powerful customer retention tool. The content on your website educates your customer on what they're interested in right now. This saves your support and customer service teams valuable time...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Customer retention: Because it's cheaper to keep a customer than find a new one Customer service: Answering questions, helping existing customers Barone began by talking about how content powers the customer lifecycle, and is the best way for you...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketers will also need to be able to tie things like customer retention and customer service to their efforts. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases...

  4. Google Penguin Got You Down? Work on Customer Service

    Improvements in Customer Retention Diminish the Importance of SEO And the problem of customer retention can often be masked. Diagnosing Customer Service Problems Eighty-six percent of consumers have ended a business relationship with a company due...

  5. Social Media Automation: A Beginner's Guide for Small Business Owners

    Customer retention is often enhanced by a strong and responsive social media presence. Consumers research social media during purchasing decisions and use it as a customer service channel. Large companies leverage considerable brand and reach with...

  6. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    That doesn't mean issues of a severe nature can be ignored, but if at the end of the year the insights practice delivered 80 percent of their recommendations for customer retention questions, they may be misaligned and under-delivering with...

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Customer retention Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into four segments based on their activity with email:

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Customer Retention Employee Satisfaction/Retention American Customer Satisfaction Index (ACSI) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X...

  9. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    It can improve customer retention and strengthen brand association. Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the...

  10. How to Decipher Your Competitors Digital Marketing Strategy

    Does it direct to a landing page focused on acquisition or customer retention? Customer Retention vs. Customer Acquisition Does your competitor have ads showing for search queries that contain ‘ customer service’ or ‘file a claim’ or any other post...