SEO News

Customer Relationship Management

RSS
  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the customer equation.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? Not all of the questions below might be...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Content marketing and content management systems play a large part in this relationship and its something that Adobe Experience Manager has in its enhanced armory. With a growing list of analyst admirers from the likes of Forrester, Gartner, and...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. The mobile opportunity looms large for marketers...

  6. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    This is invaluable information in relationship building and sales. In the "good news" bucket, there's relationship development. Everything is cohesive, with agreed-to targets (keywords, competitors, and response times to comments, product inquiries...

  7. Social Media Automation: A Beginner's Guide for Small Business Owners

    Thank yous": When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e.human) response. Customer retention is often enhanced by a strong and responsive social media presence.

  8. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. In essence, influence means you're inspiring others without having direct control over whether they...

  9. Driving Consumer Insights With Mobile Analytics

    AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. That's because you basically have to pre-define the events you want to track, which is not always easy...

  10. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...