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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Search results beware and be aware, customer service...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, etc.it is easier for them to understand why...

  3. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people are saying about your company and your key executives – and your competitors – and...

  4. How to Avoid PR Disaster With a Social Media Policy

    One of the biggest hindrances happens when social media is treated as separate category without collaboration and interaction from marketing, public relations, and customer service. If you think social media and public relations are two different...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Public Relations Customer Retention American Customer Satisfaction Index (ACSI) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent...

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Today’s healthy brands are doing press releases because they’re newsworthy, attracting links as a result of good content, and collaborating between all departments, including creative, public relations, digital marketing, advertising, and customer...

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    One growing area of focus for marketers and brands in this space is influencer relations. By reaching those individuals that spark conversation and carry great amounts of social capital, brands are able to better land their messaging and increase...