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  1. Social Customer Service Secrets to Avoid Negative Search Results

    The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on customer lifestyle profiles. Search results beware and be aware, customer service...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do I need to set up the social media profiles for each location or will [VENDOR NAME]? What if I don't want to have individual social media profiles for each of my locations? What about forms from Salesforce or other customer relationship...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  6. 4 Google Changes and How Online Merchants Can Adapt

    Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook, Zagat). Consider expanding and revisiting your customer and reader personas. For online merchants, this underlines the importance...

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Furthermore, it will be essential to analyze impression data from your local profiles to see common customer needs. Consequently, it has become ever more important to keep local profiles up to date, displaying the correct address, store hours, and...

  8. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.

  9. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The ever-changing terms, display rules of profiles, posts and shares of Facebook, for example, have created ample challenge for marketers seeking to leverage the platform for their brand. Unlike historic marketplaces like Rome and Main Street...