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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. Content, Optimization, Measurement Huge advancements in technology are paving the way for greater understanding...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Universal Analytics is new measurement protocol originally announced at 2012...

  3. Driving Consumer Insights With Mobile Analytics

    In-App Measurement in Google Analytics On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc.whereas, on the mobile side the measurement model is less about referrals and...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Their “customer success team” assists big name clients such as FedEx and REI and concentrates on optimizing for...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Up-front estimated measurement of tactics is vital to making smart social media decisions. Social media measurement is exciting, right? Simplified Measurement - 3 Core Objectives Simplified Measurement - 3 Core Objectives

  6. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Marketers will be open to measure non-linear path of ROI measurement like creating Facebook-only promos to drive offline traffic. Businesses will also realize that there is more to Facebook than measuring a linear conversion path from a fan to a...

  7. The New Attribution: Smart Marketers and User-Based Media Optimization

    Attribution, in reality, goes further than just cross channel, measurement, and allocation of digital spend. While this is unfortunately still in the aspirational stage for most marketers, understanding how paid search works within the entire...