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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? What type of reporting for social media does...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. Marketers need product feeds, their search...

  3. Social Media Automation: A Beginner's Guide for Small Business Owners

    Many don't have strong tracking or CRM, so they trust their gut. Consumers research social media during purchasing decisions and use it as a customer service channel. Customer retention is often enhanced by a strong and responsive social media...

  4. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. You may not have millions to invest, but there are plenty of customer relationship management tools available to...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  6. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. You're also setting the tone for future community...

  7. Understanding Your Social Customer Engagement Scenario

    Social customer relationship management (CRM) is all about brands engaging the social customer -- or interactions with transactions. Some sort of existing customer records, whether that be through a CRM system or some kind of purchase history.