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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? Not all of the questions below might be...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of the overall marketing effort: acquiring the right customer with the right buying intentions at the right time.

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. Customer Centricity JE: "The most important single thing is to focus obsessively on the customer.

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted Tweet. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal...

  7. 4 Critical Elements of a Successful Content Marketing Team

    The Customer Gurus These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. A writer that intuitively grasps your brand's voice, but requires a trade off on...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Treat customers like royalty: Deliver amazing customer service. She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing...

  9. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. The combination of both products helps position Adobe as a leader in cross-channel campaign...

  10. Using the DMAIC Process for SEO Projects

    The data you collect has to be relevant to the problem statement from the define phase and what the customer will determine is critical to the quality of your product or service. It was originally created by Motorola as part of the Six Sigma method...