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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. Customer Centricity JE: "The most important single thing is to focus obsessively on the customer.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted Tweet. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Start by determining what customer behaviors you want to be a part of and what concepts you want to be associated with. Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as...

  4. 4 Critical Elements of a Successful Content Marketing Team

    The Customer Gurus These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. A writer that intuitively grasps your brand's voice, but requires a trade off on...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Treat customers like royalty: Deliver amazing customer service. She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. The combination of both products helps position Adobe as a leader in cross-channel campaign...

  7. Using the DMAIC Process for SEO Projects

    The data you collect has to be relevant to the problem statement from the define phase and what the customer will determine is critical to the quality of your product or service. It was originally created by Motorola as part of the Six Sigma method...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    While the devices are different, the end customer will still be drawn to (good) video advertising. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements.

  9. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Sometimes, cost per customer acquisition is the measure. Many SMM efforts lend themselves to brand building, community building, and customer service. Building a brand and improving your customer service may not show up directly in your analytics...

  10. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new Google Analytics advanced segments allow you to reveal visitor insights across multiple visits and tie the customer journey together. Get a better idea for how your community management efforts are paying off with social media as a whole...