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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    SAP started the switch to attribution modeling based on the needs of their business and identifying their customer journey. Where does the customer journey start and where does it end, and what is the best investment mix to drive maximum revenue?

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the customer equation. A recent study summarized: "Positively surprising the customer is one way to exceed their expectations, resulting in...

  3. Marin Adds Google Shopping Campaign Management

    Those who have already tested the functionality say Marin has improved the customer experience. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's about providing education, and not breaking customer trust with breaking regulation laws. A "working life" section that dives in to self-employment, career management, and its benefits After all, everybody needsgood and reliable information...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? Not all of the questions below might be...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  7. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  8. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of the overall marketing effort: acquiring the right customer with the right buying intentions at the right time.

  9. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. Customer Centricity JE: "The most important single thing is to focus obsessively on the customer.

  10. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted Tweet. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal...