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Customer Lifetime Value

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to measure performance and optimize across channels for audience lifetime value. Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    There are a few personas to consider when transforming these one-time purchasers to a repeat or lifetime customer: The objective here should be to take possible one-time customers and transform them into repeat customers – or even lifetime customers!

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts.

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. A single view of your customer only happens when...

  7. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The highest value customers come from organic search at a rate of 54 percent higher than the average...

  8. Mobile Marketing: Connecting With Your Audience on the Move

    Cost per install, lifetime value and in-app purchase are examples of app metrics. In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a...

  9. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  Estimated 100 qualified leads routed to sales teams with a typical lead-to-conversion rate of 4% at an average customer lifetime value (LTV) of $22,500 = $90,000 equivalent converted lead new customer lifetime sales value

  10. Win Earned, Owned and Even ‘Paid’ Links With Content

    Perhaps the key KPI should be reach and an improvement in returning visitors over time as this suggests an improving’ lifetime value’ to your brand and with it lower cost per acquisition. Remember here that the channel is all about the ‘customer as...

  11. The 5-Step Plan to PPC Prioritization for Maximum Profits

    Profit per customer: Take your Average order value or your lifetime value, whichever you use to calculate profits, and then minus CPA First, plug in all your control metrics – i.e.impressions, clicks, conversion rate, CPCs and your average order...