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  1. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How much insight can [VENDOR NAME] give us on local activity? What about forms from Salesforce or other customer relationship management (CRM) platforms? Not all of the questions below might be applicable to your business, but hopefully they will...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. By being customer-centric, continuously optimizing and innovating, and...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    But then again, sometimes you’ll stumble upon the key insight early in the process and unlock major pockets of new growth virtually overnight. You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    It gives you more information and more insight, but can offer little to no direction into what to do with it. Attribution is any method of understanding the customer touchpoints before making a purchase, and deciding which touchpoints were...