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Customer Experience Management

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  1. Marin Adds Google Shopping Campaign Management

    Those who have already tested the functionality say Marin has improved the customer experience. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? Is the locator optimized for a mobile experience?

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal customer. A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Start by determining what customer behaviors you want to be a part of and what concepts you want to be associated with. Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them...

  6. 4 Critical Elements of a Successful Content Marketing Team

    The Customer Gurus These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. A writer that intuitively grasps your brand's voice, but requires a trade off on...

  7. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. The combination of both products helps position Adobe as a leader in cross-channel campaign...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    While the devices are different, the end customer will still be drawn to (good) video advertising. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements.

  9. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new Google Analytics advanced segments allow you to reveal visitor insights across multiple visits and tie the customer journey together. Get a better idea for how your community management efforts are paying off with social media as a whole...