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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook has been severely limiting exposure for businesses that are trying to reach out to their customer base through Facebook organically. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Utility makes quality the focus and makes sure that content is functional and useful to the customer. Storytelling takes content beyond utility into creating an experience for your customers. Much is hyped about the value and "magic" of social...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal customer. A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. Have at least four to five high quality photos in...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations and encourage customer loyalty, but after taking...