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Customer Experience

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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. In particular, marketers can achieve great success by learning the tools our UX friends have mastered and...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    When Saify’s team shared that search data with HTC’s product development team, the brand was able to satisfy customer demand with colored phones. One example Saify used to stress the power of search to make brands’ lives better was an experience he...

  3. SEO Is No One-Trick Pony

    At the end of the day, if I’m the customer, I want money. You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. When a user clicks on any of these sites, she is taken to the same linked site in spite of using different search keywords, thus spoiling her user experience on...

  5. How to Solicit Feedback from Prospects and Customers

    Smart businesses look forward to negative feedback, both as a chance to make things right for the individual customer as well as to illuminate how to improve for the future. There is a lot of "get information from the customer" technology available...