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  1. SEO Is No One-Trick Pony

    At the end of the day, if I’m the customer, I want money. You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. When a user clicks on any of these sites, she is taken to the same linked site in spite of using different search keywords, thus spoiling her user experience on...

  3. How to Solicit Feedback from Prospects and Customers

    Smart businesses look forward to negative feedback, both as a chance to make things right for the individual customer as well as to illuminate how to improve for the future. There is a lot of "get information from the customer" technology available...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend...