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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. When a user clicks on any of these sites, she is taken to the same linked site in spite of using different search keywords, thus spoiling her user experience on...

  2. How to Solicit Feedback from Prospects and Customers

    Smart businesses look forward to negative feedback, both as a chance to make things right for the individual customer as well as to illuminate how to improve for the future. There is a lot of "get information from the customer" technology available...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Is the locator optimized for a mobile experience? How will our pages be optimized for a mobile experience? Performing well in local search depends on many...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    This is an opportunity for you to talk about how you can use a survey to get fresh and unique insights into their customer base. Then list the main sectors that your client serves and make sure to include an additional option of "other" where the...