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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The panel also discussed why it's more important than ever to optimize the customer experience with mobile in mind. So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Yet, many are still looking to move the shopping experience to the social platform rather than bringing the customer to their own domain. Unlike historic marketplaces like Rome and Main Street, where customers have historically traveled to a static...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    It really is all about the right content to the right customer at the right time. Matching the email to the context and stage of that customer in their buying process is crucial. Give visitors even more reason to share, like offering customer...

  4. 7 Ways to Get More Out of Your Conversion Confirmation Page

    Your new customer/prospect has taken the time to review your website, consider their options by checking out the competitors and online reviews, and finally they chose you. Displaying these products plants the seeds of interest for future purchases...

  5. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    By looking to incorporate customer suggestions to provide a better experience, they found a way to improve customer loyalty. With this single effort, they earned tremendous brand recognition, connected with their existing customer base, grew their...

  6. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Moving away from mass marketing messages to distribute unique, personalized messages and a user...

  7. Driving Consumer Insights With Mobile Analytics

    AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. As marketing professionals we're all be about customer insight and understanding customer intent when...