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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Is the locator optimized for a mobile experience? How will our pages be optimized for a mobile experience? Performing well in local search depends on many...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    This is an opportunity for you to talk about how you can use a survey to get fresh and unique insights into their customer base. Then list the main sectors that your client serves and make sure to include an additional option of "other" where the...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them reason to refer to competing sources. So, brands must find a balance for providing smartphone users with a...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. When WordStream segmented the data to identify top customer service employees, it...

  6. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    By constantly focusing on improving the customer experience, Google has been able to dominate the market. It's time to change our thinking from being "all about me" to being all about the customer. Segment your efforts down to relevant personas and...

  7. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook has been severely limiting exposure for businesses that are trying to reach out to their customer base through Facebook organically. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user...