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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook has been severely limiting exposure for businesses that are trying to reach out to their customer base through Facebook organically. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Utility makes quality the focus and makes sure that content is functional and useful to the customer. Storytelling takes content beyond utility into creating an experience for your customers. Much is hyped about the value and "magic" of social...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal customer. A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. Have at least four to five high quality photos in...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A personalized experience for your customer is the next stage of marketing reinvention. The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what device they are on, and where...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Start by determining what customer behaviors you want to be a part of and what concepts you want to be associated with. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of...

  8. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  9. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations and encourage customer loyalty, but after taking...

  10. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    One such customer is Sears Hometown and Outlet. Making the web experience unique to your audience is something marketers strive for. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement...

  11. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    HelpScout's Customer Acquisition Strategies for Entrepreneurs You can create the definitive guide on a topic: I can tell you from experience that having the definitive guide to something on your blog is the fast track to hands-off link development.