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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Most businesses have some negative reviews, especially for customer service. Keep in mind that there are "expert" websites of all types, even gossip websites, fashion websites, humor websites, forum and Q but is careful to differentiate experience...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Is the locator optimized for a mobile experience? How will our pages be optimized for a mobile experience? Performing well in local search depends on many...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    This is an opportunity for you to talk about how you can use a survey to get fresh and unique insights into their customer base. Then list the main sectors that your client serves and make sure to include an additional option of "other" where the...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  6. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them reason to refer to competing sources. So, brands must find a balance for providing smartphone users with a...

  7. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. When WordStream segmented the data to identify top customer service employees, it...