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Customer Centricity

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Customer Centricity By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. JE: "The most important single thing is to focus obsessively on the customer.

  2. Searcher Personas: A Case for User-Centric SEO

    In fact, digital marketing as a whole is moving further into user-centricity; we, as SEO professionals, are on the bandwagon whether we like it or not. In the ideal world, we would be capable of understanding and being empathetic towards each and...