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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. If you're considering "reinvention," map out your customer's...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    Originally, companies like Facebook and Twitter poured resources into new features and having enough servers to support their user base. Marketers will also need to be able to tie things like customer retention and customer service to their efforts.

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are experiencing. If an advertiser wants to target a specific customer in a specific area, then the...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Instead, we need to invest time into developing customer personas and creating stories...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers need to design and optimize for engagement to build a base of loyal users, who can then become repeat buyers. Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    You give Ubersuggest a search term to use as a base, and it works off it, adding new keyword ideas in all directions. We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty.

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    It is absolutely vital to have a home base for your brand's content, no matter who you are. Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid...