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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    Originally, companies like Facebook and Twitter poured resources into new features and having enough servers to support their user base. Marketers will also need to be able to tie things like customer retention and customer service to their efforts.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are experiencing. If an advertiser wants to target a specific customer in a specific area, then the...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Instead, we need to invest time into developing customer personas and creating stories...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers need to design and optimize for engagement to build a base of loyal users, who can then become repeat buyers. Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this...