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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Cost per acquisition Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    HelpScout's Customer Acquisition Strategies for Entrepreneurs If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has never been fiercer.

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    In addition to building linkable assets, you should switch your blogging strategy over to one of pure customer acquisition. Blogging for Customer Acquisition If there's one thing everybody thinks of when they hear about Google penalties, it's link...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Sometimes, cost per customer acquisition is the measure. Many SMM efforts lend themselves to brand building, community building, and customer service. Building a brand and improving your customer service may not show up directly in your analytics...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    How is organic search contributing to the acquisition of new visitors to the top of the funnel? The new Google Analytics advanced segments allow you to reveal visitor insights across multiple visits and tie the customer journey together.

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. New ABC Report: Acquisition Overview

  8. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. In fact, according to the report, customer acquisition via email has quadrupled over the past four years in...