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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    It's so easy when you are immersed in your brand 24/7 to forget what it's like to be your customer," Roth said. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in...

  2. Google Active View Format Gets Accreditation

    For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability solution -- but it only cost them 10 percent more. Google’s Active View viewability measurement solution...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    With this single effort, they earned tremendous brand recognition, connected with their existing customer base, grew their audience and earned new business. By looking to incorporate customer suggestions to provide a better experience, they found a...

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...

  5. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. In essence, influence means you're inspiring others without having direct control over whether they...

  6. Driving Consumer Insights With Mobile Analytics

    AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. As marketing professionals we're all be about customer insight and understanding customer intent when...

  7. Penguin 2.0 Forewarning: The Google Perspective on Links

    If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? This article represents my opinions, but my company has worked on...

  8. How to Avoid PR Disaster With a Social Media Policy

    One of the biggest hindrances happens when social media is treated as separate category without collaboration and interaction from marketing, public relations, and customer service. Your brand ending up as a gag skit on "SNL" because of a social...