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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. While much of the ground work has been laid for perfecting paid...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Most businesses have some negative reviews, especially for customer service. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical...