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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Define your target market or ideal customer and focus 100 percent on them. I’m writing this post to share some of the lessons and mistakes I learned from owning a search...

  2. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  3. 3 Building Blocks for Content and Search Marketing Success

    However, such techniques are still intrusive to the customer to a certain degree, with limited audience understanding needed. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape...

  4. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  5. Deal With the Big Rocks First

    This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price. If your site explicitly states a set of common customer problems that lead to product/solution...

  6. SEO Is No One-Trick Pony

    At the end of the day, if I’m the customer, I want money. The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk about.

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    The content on your website educates your customer on what they're interested in right now. This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to...

  8. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and...