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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. Tthe highest value customers come from organic search at a rate of 54 percent higher than the average...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Consumers have changed the way they navigate the web along their customer journey. These two, while very different in optimization tactics, are fighting for the same customer and keyword term. Many paid search marketers often go about their...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is the same example all of the AdWords customer service reps send out to explain how this works.fast blue (Negative) What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    This could reflect a change in customer tastes that can impact your marketing message and content. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Unlike historic marketplaces like Rome and Main Street, where customers have historically traveled to a static marketplace, today's customer is more transient than ever, forcing brands to meet customers wherever they are.