It's so easy when you are immersed in your brand 24/7 to forget what it's like to be your customer," Roth said. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in...
For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability solution -- but it only cost them 10 percent more. Google’s Active View viewability measurement solution...
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
With this single effort, they earned tremendous brand recognition, connected with their existing customer base, grew their audience and earned new business. By looking to incorporate customer suggestions to provide a better experience, they found a...
Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey.
If you don't have enough data to base your strategy off current customer behavior, recent studies give general guidelines on customer needs and behavior, allowing you to forecast what content will make users happy.
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. In essence, influence means you're inspiring others without having direct control over whether they...
The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and corporate responsibility, among others.
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. As marketing professionals we're all be about customer insight and understanding customer intent when...
It’s state of the art, precise customer targeting data,” she said. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon.
Directly in line with Steve Krug's manifesto, the solution was to stop making our customer's think, and make the button look like a button! The idea of spilt testing and conversion rate optimization are certainly not new, but there is a lot of room...
The Customer is the Hero of the Story Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their...
Brands should have a plan in place to ensure each location understands how to appropriately respond to customer inquiries and does so promptly and positively. Customer service issues not handled properly can become amplified very quickly across...
Create another list of things you believe are important to your business – resource guides or whitepapers or customer testimonials or a really great video about whatever it is that you do – and pick one you'll work on this month.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? This article represents my opinions, but my company has worked on...
One of the biggest hindrances happens when social media is treated as separate category without collaboration and interaction from marketing, public relations, and customer service. Your brand ending up as a gag skit on "SNL" because of a social...
A retailer that populates a page with a bunch of large dresses with a $500 price tag will probably aggravate and lose a customer on the spot. Also, it’s important to factor in any information available on that customer if possible.
Even if the awkward follow-ups are asked, it's virtually impossible to get any actionable data without an uncomfortable cross examination of your new customer or prospect. While self-reported data is leaps and bounds better than no-reported data...
