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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Google has come out in support of responsive design, preferring the method of...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Simply follow these steps to add custom reports to your own GA account: The ability to create custom reports, allows us to parse that data in a user-friendly format. Each one of these reports and many more are available by searching The Google...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. Often, sites are built at a URL (uniform resource locator) that isn't the...

  4. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    You can either create a custom report to isolate unique visits and goal completions by keyword. Many times I'll see multiple high-value keywords tied to the same URL. By focusing on improving the "SEO value" of that URL/page, you can typically...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If you want to learn more about your Pinterest visitors, you can create a custom Analytics report to investigate your Pinterest traffic. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into...

  6. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Using Screaming Frog, you can use a custom filter to check for specific html code residing on the page you are crawling. Configure the Custom Filter We still need to configure the custom filter that will flag any URLs that still have a specific...