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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. For our purposes, you can enter a URL in the text field and then select "Mobile: Smartphone" from the drop-down to the right.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] You can plug in any URL and see what the competitors are ranking for, he said. SEO deep links, McKenna said, can be tracked like paid...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    But even for web developers preferring custom Javascript development, the newly added History API, which is part of the HTML5 specification, provides a simple interface to push full URL updates to the browser bar on the client side without using...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Google has come out in support of responsive design, preferring the method of...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Simply follow these steps to add custom reports to your own GA account: The ability to create custom reports, allows us to parse that data in a user-friendly format. Each one of these reports and many more are available by searching The Google...