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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  3. Search Week in Review for Oct. 30, 2010

    The Expertise of Google Custom Search Engines vs.the Wisdom of Crowds - SEO by the Sea Here's a roundup of this week's columns and news stories for the week of Oct.to 29, as reported by Search Engine Watch, as well as search news and tips from...