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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    How about someone who sells custom umbrellas? Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. Custom Report Most advanced Google Analytics users have created custom...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom Labels By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Custom labeling will allow retailers to integrate more detailed product information into...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Simply follow these steps to add custom reports to your own GA account: The ability to create custom reports, allows us to parse that data in a user-friendly format. Each one of these reports and many more are available by searching The Google...