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Custom Labels

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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Decide which custom labels to use for the new Campaign (up to 5). Google Shopping Campaigns also allow retailers to create custom labels using their inventory file. However, instead of AdWords_Labels, Shopping Campaigns use the Custom Labels columns.

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom Labels By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Custom labeling will allow retailers to integrate more detailed product information into...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    If you need additional categorization beyond your product attributes, you’ll use custom labels instead (described below). In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute...

  4. Google Custom Search Offers Creative Commons Labels

    The Google Custom Search team has announced the addition of four labels to enhance searches for Creative Commons content. These labels can be used to restrict all custom search content to Creative Commons results or to help refine searches.