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  1. Why You Need to Own Your Data & Digital Assets

    After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility of the brand, referrals from social platforms, clicks on the website, and the all...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have taken advantage of this free resource. Dashboard There are hundreds of possible questions and insights you can look for using Google...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Ensure page goals, action based goals and ecommerce tracking (if applicable) are in place, and dashboard reports are readily available for organic traffic first. Compare the same metrics across all online channels by building custom segments and...