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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While the platform looks like another social analytics platform, it actually started life as an RSS dashboard and that functionality is still available. As you may already know it is possible to target individual users using simply their email...

  2. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Ensure page goals, action based goals and ecommerce tracking (if applicable) are in place, and dashboard reports are readily available for organic traffic first. Compare the same metrics across all online channels by building custom segments and...