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  1. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. Through our platform, retailers can use their Google Shopping campaigns data to build out audience segments and retarget consumers across the web, including...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Google Analytics Custom Report To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. One way is to manually click around and review every page on...

  3. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  4. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. The basic Internet math of "traffic * conversion rates = conversions...

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Simply follow these steps to add custom reports to your own GA account: If you're tempted to stop reading now, due to custom report phobia, relax. The ability to create custom reports, allows us to parse that data in a user-friendly format.