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  1. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Write articles for trade magazines or custom publications. What he's referring to is awkward guest blogging that essentially mimics the article marketing of old: bombarding mediocre content at every site on the web in hopes of scoring a link...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. The basic Internet math of "traffic * conversion rates = conversions...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Simply follow these steps to add custom reports to your own GA account: If you're tempted to stop reading now, due to custom report phobia, relax. The ability to create custom reports, allows us to parse that data in a user-friendly format.

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). Making the web experience unique to your audience is something marketers strive for.

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create a new Custom Audience based on a segment of website visitors who viewed a particular category of products. For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned...

  7. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    As you may already know it is possible to target individual users using simply their email address or Facebook ID (find it here) by using Power Editor and Custom Audiences. There are even tools that can help you with that to a greater or lesser...

  8. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. How to Use this Segment: Apply this segment to the Network...

  9. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Custom Social Media Reports These custom reports give you additional insights as to how traffic is being driven to your website. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their...