The one possible exception is Yahoo Video, which is flexing its multimedia muscle via CurrentTV, which has taken on the twist of having an official Talent Show to entice users to add videos for a chance to win prizes.
CurrentTV do Yahoo! Testing New Branding Metrics for Search at ClickZ covers how Yahoo is helping more advertisers tap into tools to measure brand reach and buzz through search, a sign that tracking search buzz is finally getting some needed...
In April, we posted a story about Google partnering with CurrentTV (the "hip" new tv channel chaired by Al Gore (-:) to provide search and "zeitgeist" data for a program called "Google Current" that will air throughout the day .
