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  1. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. If you've previously attended SES, what you will notice is that ClickZ Live has consolidated a lot of its current sessions, along with...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. But when a tablet user accesses their device to search for information, browse, research, etc.have location...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. One example is how Chevy integrated a game time app during the Superbowl to...

  4. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. An appearance on a TV show with more than 5 million...

  5. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    This current “high” has been found in almost every marketing industry (e.g.newspapers, movies, radio, TV). With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild...

  6. Google Crisis Response: From Search Engine to Information Provider

    To the Google.org team, looking at the search query data and speed of response from the current process, that they would need to create a Crisis Response team to cope with possible catastrophic events in the future.

  7. Google Launches New AdWords Targeting Option: Congressional Districts

    But, as you can see from the map, buying TV ads in DC won’t reach your voters in the 6th District. This announcement expands Google’s use of geographic information system solutions firm Azavea’s Cicero API; in May this year, Google integrated...

  8. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching the entertainment anymore. With the increase in reliance on friends and influencers in the purchase decision process, brands must activate...