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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. For example, if you currently have minimal experience with the...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Voices and the Yahoo Contributor Network: On July 31, Voices.Yahoo.com will be shut down and at the end of August, Contributor.Yahoo.com closes. Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Grow your influencer network before you need them. Evaluate where along that continuum your current content strategy falls, and adjust. Somehow people that love you and what you do gather together and say all kinds of nice things.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Google makes more money from ads with a high probability of being clicked, and that are positioned prominently on SERPs and across the network. However, our research shows that your quality score is impacted primarily by the CTR of your keywords...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Custom Audiences offers another viable solution...