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  1. March Madness = Search and AdWords Madness?

    While searches, results, and PPC are reliant upon what is occurring in the world whether it be relative to music, sports, politics, current events, or otherwise, they will always change with the times just as the March Madness tournament verified.

  2. Mobile Marketing: Connecting With Your Audience on the Move

    What are some creative examples for thinking through convergence events? It was a great discussion to hear the different perspectives on the current state and future of mobile marketing. This is a dream use case of digital marketers today, as their...

  3. Google Crisis Response: From Search Engine to Information Provider

    To the Google.org team, looking at the search query data and speed of response from the current process, that they would need to create a Crisis Response team to cope with possible catastrophic events in the future.

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    These events can be in a physical location or online. In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts.