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  1. Survey Says: Stop Making Assumptions About Your Content

    Offer respondents exclusive content or events or sneak previews. The results could be used to help refine current practices or generate a pipeline of new ideas. Amidst all the discussion, there was one specific anecdote that had seemingly nothing...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Lisa Raehsler: Why did Incisive Media decide to relaunch the SES events? LC: As with all of our SES events the emphasis is on tools, tips, and tactics. LC: One of our aims with the new SES events is to provide an easily digestible content program...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Looking at the actual live search results page can also provide the context of current events to help reveal the customer's true intent. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad...

  4. Pick Up on Current Events for Link Building

    Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch. Even announced events like the Olympics, sports matches, festivals, and award shows can become too crowded with every brand...

  5. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Consider current events (if appropriate). Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Tie your ads (and subsequently your landing page) directly into the...