SEO News

Current Events

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  1. Pick Up on Current Events for Link Building

    Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch. Even announced events like the Olympics, sports matches, festivals, and award shows can become too crowded with every brand...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Consider current events (if appropriate). Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Tie your ads (and subsequently your landing page) directly into the...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    That same marketer could build rapport and reduce churn with existing customers by using Facebook ads to update them on new blog posts, whitepapers, and customer events. Custom Audiences offers another viable solution for nurturing leads and...

  4. 7 Reasons Your Blog Sucks & How to Fix It

    Make sure to mix in topics driven by trends, current events, industry news, etc.so there’s a healthy balance. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your readers...

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Not all search results will have in-depth articles, but the program is expanding with more topics, particularly things that are related to current events. Google has announced search results updates meant to deliver comprehensive results for car...

  6. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Aside from celebrity gossip and wanderlust, we’re interested in other things, too – things that matter, like current events and political issues. Of course, current events wouldn't be complete without knowing the latest meme.