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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Conference speakers appreciate content that highlights their participation in an event and helps them fill a room. Event organizers appreciate content that brings their event in front of a fresh audience.

  2. Responsive Design vs. Task-Oriented UX Design

    Consider that a phone might also be used to make a simple, quick hotel reservation near your current airport in the event of a cancelled connecting flight. More likely, the phone user will be attending to something or someone else when an alert...

  3. Understanding Search Analytics: Making Better, Data-Driven Decisions

    These concepts and more served as the foundation for a discussion on “Understanding Search Analytics” at Covario’s INFLECTIONPoint 2014 event, just last week. In fact, a survey by Covario revealed only 20 percent felt their current analytics setup...

  4. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Event streams at ClickZ Live are designed to match your expectations in terms of content, format and ROI, whether your business is an agency, a big brand, or an SMB. If you've previously attended SES, what you will notice is that ClickZ Live has...

  5. 7 Critical Web Redesign Considerations You Can't Overlook

    A website redesign is a major event in any digital marketing campaign, so it makes sense that this process should also be as integrated as possible. To make sure your information architecture is set up for optimal visibility and conversions, your...

  6. March Madness = Search and AdWords Madness?

    But how did searches for each team and for the event as a whole change for the duration of the March Madness season? With the competition having concluded until another year of Division 1 college basketball begins, another event yet to come will...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    What are you testing for – what's your conversion event? If you ever have any trouble trying to convince your boss, IT staff, or other teams that you want to start testing try and show them current conversion numbers, or better yet current revenue...