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  1. Marketing to the Mindset: How to Match Social Content to User Intent

    Those on a professional network like LinkedIn most expect to see career information, updates on brands, and current affairs information. Is your brand effectively harnessing the power of emotion to deliver a more powerful experience to consumers...

  2. Google, Verizon Outline 7-Point Proposal Towards An Open Web

    The question is how would that help Google, whose current revenues stem mostly from paid search? They also called on a closer federal look on the broadband market place, pleading that "the Government Accountability Office would be required to...

  3. Yahoo Confirms Icahn Proxy Fight

    During the past week, a number of shareholders have asked me to lead a proxy fight to attempt to remove the current board and to establish a new board which would attempt to negotiate a successful merger with Microsoft, something that in my...

  4. American Express Advises Clients to Avoid SEO

    The current edition of AMEX's 'A Practical Guide for Business Growth' cautions its readers against seeking professional search engine optimization help for their websites, advising them not to "waste money on so-called Search Engine Optimization...

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