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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Compare options using a common currency and justify bottom-line feasibility of spending. Compare Tactics Using a Common Currency Which social channels/tactics make the most sense for business? Measuring social media ROI can be a daunting task, but...

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. Increasingly not" is probably the answer, but right now they are still the...

  3. 5 Reasons Why People Hate International Search Marketing

    A currency signal on a page, will signal to Google that your page is local to the market. However, you might be surprised how lame it looks to go from $99 (U.S.to €73.65 (EU) to 4,187 Rubles (Russia) to your foreign audience if you’re just using...

  4. Google Plans to Combine Mobile & Desktop Ads

    CFO Patrick Pichette was quick to point out on the call that it would have been only an 8 percent YoY loss, were it not for foreign currency fluctuations. Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call...

  5. Photos & Videos as Social Currency: The People Behind Content Creation & Curation

    Fifty-six percent of percent identify as either a content creator or curator and 32 percent do both, according to the Photos and Videos as Social Currency Online report. Further, who are the people behind the rise of photos and videos as social...